Pure White · #FFFFFF

A Pure White Background, One Click Away

Fill your screen with pure white and nothing else, or grab the exact white you need: hex codes, a contrast checker, CSS snippets and guides for designers, photographers and developers.

More Shades & Options

Opens a full screen of pure #FFFFFF with nothing on it. Press Esc to exit.

#FFFFFF
#FFF
Pure White in Hex
255
Max RGB Value
100%
Lightness in HSL
21:1
Contrast vs Black
Explore

Everything White, Covered

From full-screen tools to deep-dive articles on design psychology, we have your white background needs handled.

Full-Screen White

Turn your entire screen into a pure white canvas. Perfect for photographers testing lighting, calibrating displays, or using your screen as a softbox.

Launch Tool

CSS Snippet Library

Copy-paste code for the perfect soft shadows, subtle borders, glassmorphism, and more — all optimized for white backgrounds.

Browse Snippets

White Color Codes

#FFFFFF in HEX, RGB, HSL, CMYK, OKLCH and more, plus the best off-whites for backgrounds and photos, all click-to-copy.

View Codes

Contrast Checker

Check text against WCAG AA and AAA on any white shade, and get the nearest passing color when it fails.

Check Contrast

Photography Guide

Master high-key lighting. Learn why Amazon requires pure white backgrounds and how to achieve them with any camera.

Read Guide

Design Psychology

Why Apple, Leica, and Dieter Rams choose white. A deep dive into whitespace, luxury perception, and minimalist design.

Read Article

Screen & Dead Pixel Test

Cycle full-screen white, black, red, green, blue and grey to find dead or stuck pixels, backlight bleed and tint.

Start Test

Accessibility on White

The lightest grey that still passes, white text on colors, and why a very bright white can hurt readability.

Read Guide
Color Reference

Every Shade of White

Click any swatch to copy the hex code. These are the named near-whites from the CSS color list. See all white color codes for RGB, HSL and CMYK values.

Copied!
Pure White
#FFFFFF
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Snow
#FFFAFA
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Ghost White
#F8F8FF
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Floral White
#FFFAF0
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Ivory
#FFFFF0
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Linen
#FAF0E6
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Seashell
#FFF5EE
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Honeydew
#F0FFF0
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Mint Cream
#F5FFFA
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Azure
#F0FFFF
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Alice Blue
#F0F8FF
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Lavender Blush
#FFF0F5
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Old Lace
#FDF5E6
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White Smoke
#F5F5F5
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Antique White
#FAEBD7
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Cornsilk
#FFF8DC
Accessibility Tool

Contrast Checker

Verify your text colors meet WCAG standards against white backgrounds in real time.

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Sample text preview

—AA normal text4.5:1
—AA large text3:1
—AAA normal text7:1
—AAA large text4.5:1

Open the full contrast checker →

Technical Reference

White Across Color Spaces

How pure white is written in each color space. All formats with copy buttons →

Color Space Value Usage
Hex #FFFFFF Web, CSS, SVG
RGB rgb(255, 255, 255) Digital screens
HSL hsl(0, 0%, 100%) CSS, design tools
CMYK 0, 0, 0, 0 Print (no ink)
Lab L*100 a*0 b*0 Color science
OKLCH oklch(1 0 0) Modern CSS color
CSS Keyword white Shorthand in CSS
Common Questions

Frequently Asked Questions

Yes. Press Open White Screen at the top of this page. Your display fills with pure white (#FFFFFF) and nothing else. The cursor hides after a moment and the screen won't go to sleep. Press Escape or click to exit. For other shades and shortcuts, use the full white screen tool.

Screen calibration, color temperature settings, and ambient lighting all affect how white appears. A monitor set to a "warm" color profile (around 5000K) will make pure #FFFFFF appear yellowish, while "cool" settings (7500K+) can push it toward blue. Night-mode filters like f.lux also shift white to warmer tones. Use your display's built-in calibration tool or our full white screen to verify your screen renders true white accurately.

#FFFFFF is pure white in hexadecimal notation. This represents the maximum value (255) in all three RGB channels — red, green, and blue. It produces the brightest, most neutral white a screen can display. In CSS, you can also use the keyword "white" or the functions rgb(255, 255, 255) and hsl(0, 0%, 100%) — they all resolve to the same color.

Amazon requires a pure white background (RGB 255, 255, 255) for main product images, and eBay and Etsy recommend clean, plain backgrounds. Consistent white backgrounds keep millions of listings looking uniform, remove distractions from the product, and make it easier for their algorithms to process and categorize product images. It also creates the impression of a clean, trustworthy storefront.

Not exactly. Digital white (#FFFFFF) is an additive color — all three light channels at maximum brightness. Print white, in CMYK, is the absence of ink (0,0,0,0), meaning the paper itself provides the "white." The actual whiteness depends on the paper stock: coated paper appears brighter and bluer, while uncoated paper tends toward warmer, creamier tones. When designing for print, always factor in the paper's inherent color.

A white screen can serve as a large, diffused light source for portrait photography and macro shots. Open our full white screen, maximize your monitor's brightness, and position your subject close to the screen. The large surface area produces soft, flattering light with minimal harsh shadows. This technique works especially well for product photography, food photography, and headshots when professional lighting isn't available.

Start with Pure White

Launch the full-screen tool, grab a CSS snippet, or read our design guides — everything you need for perfect white backgrounds.